John Deere Financial

Senior Web Content Analyst

May 2019 – July 2024

Lead the coordination of technical creation for innovative written, visual, and audio content on internet pages, ensuring a competitive and appealing website that delivers a dynamic and satisfying experience for visitors. Provided guidance and support to business partners and external vendors to ensure adherence to industry web standards and the creation of functional web technologies. Explore new and emerging technologies for digital content marketing and contribute to the implementation of web-based tools and content for global stakeholders. Conduct research, development, and testing of custom coding solutions to meet stakeholder needs, while overseeing John Deere Financial’s portfolio website domains and promoting its integration throughout Deere.com and Deere.ca.

Created a payment calculator tool that expanded into a global initiative, attracting an average of 4,000 monthly visits from the US and India, with 50% of users continuing to explore offers or initiate the process of customizing their own unit.
Acted as a consultant to introduce global team members to new solutions, providing training on new software, sharing best practices, and fostering a culture of continuous improvement.
Utilized dealer and customer feedback to craft tailored finance pages designed for residential customers, which resulted in over 30,000 visits. By leveraging in-house expertise for the creative process, I achieved cost savings of $20,000.
Led a significant overhaul of the Deere.ca finance pages in both English and French, resulting in a 30% increase in traffic over the following year, indicating substantial user engagement with the revamped pages.
Researched and developed a solution using HTML, CSS, and JavaScript to guide users to the relevant app store through a QR Code, resulting in 40,000+extra app downloads within two years at a 75% conversion rate.
Established a dedicated page to alert dealers of attempted fraud, facilitating fraud detection and prevention while improving notification timelines.
Expedited our customer communication following US natural disasters by utilizing the FEMA API, reducing the timeline from weeks to hours. This involved creating a webpage to quickly identify new emergency declarations and generate custom prepared messages for our customers.
Developed a comprehensive automation framework to enhance offer communication processes for B2C marketing on Deere.com and Deere.ca. This solution streamlined workflows, resulting in a 65% reduction in authoring efforts and a 40% decrease in errors.
Skilled in leveraging Workfront as a project management tool, managing project requests, tracking progress, and delivering customized reports and dashboards to enhance visibility and streamline workflows for cross-functional teams.

Web Content Analyst

June 2016 – May 2019

I oversaw and published web content by collaborating with marketing groups, legal, other divisions, and the enterprise to maintain current and relevant product and service information. Through analyzing both new and existing data and content, I ensured that the online content conveyed a consistent tone and credible message to the audience. Additionally, I facilitated communication with internal stakeholders to ensure that web projects aligned with their needs and goals while also evaluating data and content to ensure adherence to WCAG, UX, SEO, and company branding standards.

Analyzed monthly metrics for Deere.com and Deere.ca finance pages to adapt to evolving consumer needs.
Led the quarterly launch of over 150 finance offer pages in the US and Canada, resulting in over one million additional page views per quarter.
Managed a portfolio of websites, ensuring adherence to SEO best practices and continuously optimizing for WCAG compliance.

Litigation Project Coordinator

July 2015 – June 2016

I evaluated, developed, and implemented new processes and policies to enhance operational efficiencies and fulfill business needs. Additionally, I managed the creation, updating, and maintenance of spreadsheets and databases to track performance and statistical data. I also took charge of producing documentation and training materials and conducted technical systems training. Moreover, I played a pivotal role in establishing and defining project requirements, ensuring comprehensive documentation and training materials, and delivering technical system training.

Engineered and implemented comprehensive test plans and timelines to ensure seamless and punctual project executions.
Assessed, devised, and executed innovative processes and policies to optimize operational efficiencies.

Litigation Specialist

October 2012 – July 2015

I played a key role in driving process improvements and implementations to enhance operational efficiency and streamline workflows. I managed the preparation and filing of legal documentation with the US Bankruptcy Courts, ensuring strict compliance with legal requirements. Furthermore, I conducted thorough analysis and translation of analytical reports for monthly department metrics, providing valuable insights to support informed decision-making and strategic planning.

Developed user-friendly management tools for evaluating individual and team metrics.
Drove process improvements and implementations to enhance operational efficiency and streamline workflows.
Managed the preparation and filing of legal documentation with the US Bankruptcy Courts, ensuring strict compliance with legal requirements.
Conducted thorough analysis and translation of analytical reports for monthly department metrics, providing valuable insights for informed decision-making and strategic planning.